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NFL Network Uses Interactive Touch Screen

It’s amazing how digital signage works to augment our day-to-day reality. Earlier this week, I watched a clip from the NFL Network, where the commentators used an interactive touch screen application to show a March Madness bracket to project the “best future NFL player”. Charles Barkley simply tapped once on the team he liked, and the ‘team’ would move onto round 2 of the predictive competition.

The commentators started with the top eight players ranked in this year’s NFL Draft (April 23rd for those interested in watching). They were making many assumptions about how all of the professional football players would pan out. “How can you project the possible outcome of these strangers’ careers?” I asked myself.

But the show was still fun to watch because of the context – we’re all watching NCAA Basketball’s March Madness play out as well as any year I remember. It’s almost completely unpredictable, and I think that’s what’s so intriguing about it. Really, Yale? Wichita State? It’s always a good show.

Charles Barkley taps through his options.

It was entertainment because of the technology – I can touch the screen to advance a team or individual to the next round. We can all imagine that two talking heads would be less entertaining if not grounded by the “visual aid” of the interactive screen. There’s nothing like an interactive screen as an aid, versus a static graphic.

It’s clear that, even with an occasional blooper by Charles Barkley, touch screen technologies augment our reality and make the great American pastime of watching TV that much more entertaining! Seth Davis takes on the second half of tapping through his guesses on the touch screen soon after.

Technology is amazing. What’s one way that technology has changed your day-to-day? I’d love to hear from you.

What is the difference between a Digital Signage assessment and an audit?

Creating Margin provides Digital Signage Needs Assessment and Audit Services. No, this isn’t a post about the IRS. The word “audit” may drive fear into our heart, the last thing anyone wants to see in their mailbox is the foreboding letter AUDIT!

Luckily, our audits are much more positive and helpful!

So What’s The Difference?

Digital Signage Needs Assessments and Audits are two vital parts of the services that Creating Margin provides to our customers. In this article, we will discuss the similarities and differences between the two engagements. After reading this article you’ll be able to anticipate which one fits your company, and some of the ways that Creating Margin excels at each task.

Needs Assessment

Needs Assessments are typically a presales task. Most times, we are just getting to know a customer and are learning more about their environment. We also evaluate their anticipated use of a particular technology and any acute pain points that we may be able to solve with the customization of that technology. During a Needs Assessment, Creating Margin excels at providing input from an unbiased perspective. Our approach helps end-users feel more comfortable moving forward with a particular technology during the consultation.

For certain projects, a Needs Assessment may call for a Statement of Work (SOW) to be drafted. This clearly aligns the vision for the project and the specific services to be provided. Included in the SOW may be an estimated cost for services. Read more about our approach to implementing software and creating content.


Digital Signage Audits are conducted after implementing the software solution, and often times after it has been installed for several years. We find that after years of running digital signage networks, companies can benefit from an audit of how the solution is working.

Creating Margin takes a thorough approach to these audits, with a 30-Point checklist ensuring that all aspects of the wiring, hardware, software, network, and content are all working and professional in appearance. Creating Margin is also different in that we can provide services after completion of the audit to rectify any issues that have been noted during the process.

We have discussed where Needs Assessments and Audits are useful to Digital Signage end users. Creating Margin provides unique value for both types of engagements due to our focus on content and our technical knowledge and experience in the industry. Do you see a fit for these services for your organization? Contact us now!