Welcome to Creating Margin


Check out an in-depth list of companies we have previously
worked with and the digital signage they chose to implement
into their facilities.

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Thyssenkrupp Elevator

Stanley Black and Decker

AVI SPL’s Experiential Technology group called XTG engaged Creating Margin to provide support for Stanley Black and Decker’s Executive Briefing Center in Towson Maryland. We helped to optimize content from Cerebral Lounge and built various dynamic presentations using BrightSign’s BA:connected, HTML5 and JavaScript, and a custom solution to sync projectors in an immersive experience room that used node.js.

Samsung Wall

This was an irregular video wall that CM helped create content for at Samsung’s Customer Engagement Center in Ridgefield Park, New Jersey. The system runs via Samsung Magic Info and can play 4K content at tilted orientations.

BSU Alumni Floorplan

A 3D rendered floor plan for Boise State University with blue walls, gray flooring, and text to show the specific rooms on the floor

Jersey Mikes

Jersey Mike’s implemented digital signage at certain Northeastern US locations and we were involved in helping scope and manage the rollout.

Cherry Hills Yellow

Cherry Hills Blue

Contitech blue

Culture Farm

CM partnered with Culture Farm to implement around 50 end points in car dealerships in the Dallas / Fort Worth Texas area. These designs were created by the Culture Farm, and Creating Margin was tasked to program interactivity using the BrightSign CMS.

KentState Flashperks

Creating Margin helped implement Visix digital signage at Kent State University, building out these creative designs for use in both interactive and non-interactive signage at the new Kent Student Center.


Creating Margin has partnered with Humana via our enterprise partner AVI-SPL since 2016 to provide digital signage content creation, programming and Managed Services. This is a social media integration project that we recently completely to boost internal employee communications and engagement.

Cherry Hills Black

LSU Health Sciences Map

Creating Margin helped design maps for LSU Health Sciences center for use in digital signage across the building.

Mason Technologies Biostatistics

We provided training services for Mason Technologies and its customer Concordia University Medical Center. This content was used in BrightSign across various portrait-oriented screens in the building.

Mason Technologies Clinical Excellence

Mason Technologies Welcome

Mason Technologies Docto

SantaFe Offsite Offices

Santa Fe County government through AV Integrator IT Connect Inc engaged Creating Margin to provide content design and programming services for their digital signage. We proudly built out unique presentations in the BrightSign platform for three different buildings and six different end points. We varied the perspective of the maps so that users could easily understand where they were in the building, and we used Google Maps to provide wide area wayfinding.

SantaFe First Floor

Contitec white

SantaFe Second Floor

Weiler Corp

Creating Margin delivered several trainings to Weiler Corp to help them implement dynamic digital signage for their facilities. This is an example of one of the static templates that we help make more dynamic.


Wilco Coop in Oregon uses Creating Margin’s area display board to list upcoming events from Office 365 in chronological order. This presentation includes weather data and videos that loop incrementally. At other Wilco locations, a Visitor Check-In system and meeting room signage are used.

Cal State Northridge

Cal State Northridge uses BrightSign on its campus and this was the template we helped design for their David Nazarian College of Business and Economics.

North Field Productions

Northfield Productions (run by the AV Production expert Dan Solimbene) supports digital signage at various Live Nation venues across the country. Creating Margin supported Dan in migrating BrightSign players to BSN.cloud across several venues. We helped optimize presentations to make end user’s lives easier, and supported Dan with additional end user training. Great work, Dan!

Cabelas w animal



Cross River Network

CM worked with the CRN team to update designs and integrations for the NY Waterways system. The are about 10 ferry lines around New York City that run on a precise schedule. This digital signage is designed to quickly communicate status for each ferry line and allow passengers to get to be on time for boarding.

Idaho State University

Idaho State University sought an improved wayfinding experience for students and guests to their College of Technology. CM design portrait and landscape templates that combined social media, map design, and student announcements to super charge visual communications goals and provide wayfinding services.

Idaho State University

Contitech orange

Creating Margin began working with ContiTech – a subsidiary of Continental Ag – in 2017. We helped Continental to design, develop, and implement a solution called Contivision which has expanded to over 150 end points.


The Marine Corps at Camp Pendleton sought to improve visual communications with its civilian staff and military personnel. Marine of the Quarter (MOQ), Civilian of the Quarter (COQ) and others are recognized using digital signage, along with a map of the campus for wayfinding purposes. In addition to non interactive signage, Creating Margin also helped develop interactive kiosks for the Commanding Officer’s (CO) building and the Command Staff building. An interactive carousel of COs and a Command Staff hierarchy help engage users and keep personnel up to date.

Gustavel Video Wall

A vertical layout signage board using bright colors

Pioneer Federal Credit Union

Partnering with Boise-based AV Integrator Neurilink, Creating Margin provided repeat end-user training on the BrightSign platform for Pioneer Federal Credit Union (PFCU). Here are a few examples of the content they use on horizontal digital signage. While full-screen content is shown here, PFCU is starting to use multizone presentations to draw eyes and optimize impressions with their digital signage.

Pioneer Federal Credit Union

Stanley Black and Decker

Cherry Hills Pink

Cherry Hills Community Church is one of the largest Houses of Worship in Colorado and they have a great digital team. We’ve had the pleasure of partnering with them to maintain and improve their signage for over 7 years. Here are a few examples of their outstanding content. Not included here are several interactive screens.

Stanley Black and Decker


Creating Margin provided support for Electrosonic, Derse, and Vivex Biologics in its new tissue collection facility in Miami Florida. The facility allows for guided tours of the company’s labs and proprietary processes, and digital signage is essential to convey the value of the treatments and technologies that Vivex provides. Creating Margin used content designs from Derse to create dynamic solutions in ultra-wide aspect ratios using HTML5 and JavaScript and programmed three different interactive kiosks using BrightSign’s BA:connected software. One of the BrightSigns even uses a button to trigger video content.

Goya Foods

Creating Margin pitched GOYA Foods on digital signage for manufacturing and logistics hubs in the NE US. These were a few of the mockups that we came up with.

Thyssenkrupp Elevator

Creating Margin contracted with AVI-SPL and Gensler’s Experiential Technology team to provide outstanding develop

Cross River Network

Dr. Reddy's Welcome Display

A welcome display for Dr. Reddy's using dynamic data integration for new events and live weather updates

Thyssenkrupp Elevator

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