Meet the Creating Margin Team
Matt is the Founder and CEO of Creating Margin. He is responsible for the strategic direction of the company, building and connecting teams and managing enterprise partnerships. He moved to Boise Idaho with his wife and son in the Fall of 2017 and loves the people, the abundance of outdoor activities, and the tight communities that define the people of Boise. He is excited to continue to build the team at Creating Margin and encourage career-enhancing opportunities for team members here at CM.
Mat is a Project Manager with Creating Margin. He spent a combined 16 years leading teams and building a healthy culture at Apple Inc. and Starbucks Coffee Company before joining the Creating Margin team. He passionately works to create a culture marked by open communication and personal growth. Mat brings focus and clarity to the tasks at hand to ensure that Creating Margin’s projects are completed on time in the most productive way possible. When he’s not nerding out about culture, he loves to watch sports, play board games and spend time with his wife and two children.
Regan handles Sales Operations at Creating Margin. She is responsible for executing sales and marketing strategies for the company. After growing up in a small town outside of Missoula, Montana, Regan moved to Boise to attend Boise State University to pursue her undergraduate degree in Psychology and a minor in Business. Her education at Boise State University equipped her with a vast professional skill set, which has only grown since she arrived at Creating Margin. She is looking forward to continuing her career development while taking advantage of Boise State football games (Go Broncos!), Boise’s outdoor activities, and community events.
Alex Canales is the Marketing Lead at Creating Margin, where he writes the majority of the content on the website, posts to social media, applies SEO and drafts mass emails. Born in Texas and raised in Colorado, he now resides in New Orleans where he works remotely. He went to graduate school at University of Nevada Reno, where he earned his M.M in Jazz Performance while grading hundreds of student papers each semester.
As Human Resources Director and Legal Counsel for Creating Margin, Jennifer Hearne delivers HR support to Creating Margin’s employees while also strategically partnering with leadership to establish and maintain sound legal contracts and business practices. Born and raised in Idaho, Jennifer holds a Bachelor’s Degree in Business Administration from Boise State University with an emphasis in Human Resources.