Welcome to Creating Margin


Check out an in-depth list of companies we have previously
worked with and the digital signage they chose to implement
into their facilities.

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Creating Margin facilitated the installation of outdoor LED screen players for World Changers Church by AVI SPL, subsequently enabling content display on the screen and providing comprehensive training support.

Thyssenkrupp Elevator

Czech Republic Video Wall

A horizontal video wall on a wooden wall used for showing wide-shot images of the Czech Republic

Austria Horizontal Video Wall

Liberty Global Mosaic Video Wall

A video wall with a mosaic design placed on a wall in the Liberty Global lobby room

4K Video Wall

a 4K Video Wall in irregular screen format located in Liberty Global bank headquarters showing the Tower Bridge in London

Newark Liberty International Airport

CM supported Electrosonic in creating an outstanding solution for E-Gates including an easy to use web application that can be updated by gate agents using tablets in the airport. This solution uses BrightSign players and a custom presentation that is connected to our web application. We are also engaged to provide Managed Services to continue to support the airport for years to come and make sure this and other applications are updated.

World Changers

CM supported AVI-SPL in creating a dynamic catalog complete with scannable QR codes which displayed on an immersive LED videowall from Nanolumens. We created a unique solution which leveraged BrightSign’s BA:connected and the dynamic playlist tool to allow the end user to have the easiest update steps possible. In addition to the dynamic catalog information, we were also able to schedule a loop of background videos to keep the display looking fresh and eye catching.

Thyssenkrupp Elevator

World Changers

This is an actual picture of the videowall at World Changers Church which was installed by AVI-SPL. We helped configure the BrightSign and Novastar hardware used here, and ensure that the content was formatted correctly and would display as this ultra wide size. One of our specialties is creating solutions for unusual aspect ratios that are becoming more common as LED displays are replacing LCD displays.

Stanley Black and Decker

AVI SPL’s Experiential Technology group called XTG engaged Creating Margin to provide support for Stanley Black and Decker’s Executive Briefing Center in Towson Maryland. We helped to optimize content from Cerebral Lounge and built various dynamic presentations using BrightSign’s BA:connected, HTML5 and JavaScript, and a custom solution to sync projectors in an immersive experience room that used node.js.

Samsung Wall

This was an irregular video wall that CM helped create content for at Samsung’s Customer Engagement Center in Ridgefield Park, New Jersey. The system runs via Samsung Magic Info and can play 4K content at tilted orientations.

North Field Productions

Northfield Productions (run by the AV Production expert Dan Solimbene) supports digital signage at various Live Nation venues across the country. Creating Margin supported Dan in migrating BrightSign players to BSN.cloud across several venues. We helped optimize presentations to make end user’s lives easier, and supported Dan with additional end user training. Great work, Dan!

Thyssenkrupp Elevator


CM partnered with Northfield Productions to provide programming, end user training, and technical support for an implementation of BrightSign players across several LiveNation venues across the country. The content from each band and venue was really eye catching, and the staff were passionate about live entertainment which made the collaboration a lot of fun. Thanks to Dan and Northfield for the opportunity to work alongside you!

Stanley Black and Decker

Stanley Black and Decker

Thyssenkrupp Elevator

Creating Margin contracted with AVI-SPL and Gensler’s Experiential Technology team to provide outstanding develop

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