Welcome to Creating Margin

What is the difference between a Digital Signage assessment and an audit?

Creating Margin provides Digital Signage Needs Assessment and Audit Services. No, this isn’t a post about the IRS. The word “audit” may drive fear into our heart, the last thing anyone wants to see in their mailbox is the foreboding letter AUDIT!

Luckily, our audits are much more positive and helpful!

So What’s The Difference?

Digital Signage Needs Assessments and Audits are two vital parts of the services that Creating Margin provides to our customers. In this article, we will discuss the similarities and differences between the two engagements. After reading this article you’ll be able to anticipate which one fits your company, and some of the ways that Creating Margin excels at each task.

Needs Assessment

Needs Assessments are typically a presales task. Most times, we are just getting to know a customer and are learning more about their environment. We also evaluate their anticipated use of a particular technology and any acute pain points that we may be able to solve with the customization of that technology. During a Needs Assessment, Creating Margin excels at providing input from an unbiased perspective. Our approach helps end-users feel more comfortable moving forward with a particular technology during the consultation.

For certain projects, a Needs Assessment may call for a Statement of Work (SOW) to be drafted. This clearly aligns the vision for the project and the specific services to be provided. Included in the SOW may be an estimated cost for services. Read more about our approach to implementing software and creating content.


Digital Signage Audits are conducted after implementing the software solution, and often times after it has been installed for several years. We find that after years of running digital signage networks, companies can benefit from an audit of how the solution is working.

Creating Margin takes a thorough approach to these audits, with a 30-Point checklist ensuring that all aspects of the wiring, hardware, software, network, and content are all working and professional in appearance. Creating Margin is also different in that we can provide services after completion of the audit to rectify any issues that have been noted during the process.

We have discussed where Needs Assessments and Audits are useful to Digital Signage end users. Creating Margin provides unique value for both types of engagements due to our focus on content and our technical knowledge and experience in the industry. Do you see a fit for these services for your organization? Contact us now!

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Author by : Matthew Krebs

Matthew is the Founder and President of Creating Margin Corporation, a company he started in 2014 in a detached garage in Denver, Colorado. CM is a technology company specializing in digital signage content creation, training, and development. Matt founded Fresh Clothes LLC- a laundry services company with a proprietary software which allows competitive advantages in pickup and delivery- in 2020. Learn more about Fresh Clothes (including Franchise Opportunities) at www.freshclothes.app.